I do digital and I get results!
Current Role: Marketing Director
Works with the residential and commercial business leaders and with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, units and revenue growth across all sales channels through online marketing and traditional tactics.
Leads the creation and execution of marketing plans and programs that support new products and services.
Develops and nurtures a brand identity and positioning that is competitively differentiating and implements communications plans that extend the brand across all customer touchpoints.
Manages the relationships with the advertising/digital agencies, providing direction, defining priorities, and setting timelines.
Evaluates the performance of the marketing campaigns and tactics and adjusts as needed.
Manages and optimizes the marketing budget, media mix, and channel allocations.
I am a dynamic and innovative leader with 25+ years of experience in the cable, telco (remember that?), and digital arenas.
I enjoy collaborative work environments where I can lead and mentor team members.
SUMMARY OF QUALIFICATIONS
A seasoned executive who partners with appropriate internal and external parties to plan, execute and optimize end-to-end campaign management of online marketing and advertising campaigns, including but not limited to SEO, SEM, social media, mobile, email, display, affiliate and aggregator channels to meet and exceed subscriber and revenue goals.
- Increased digital audience users for WhereTraveler.com by +30% in 2018.
- Improved digital marketing revenue by 40+% & business customer account growth by 50+% for Main Street Digital in 2017.
- Pioneered digital product development, workflow process, and customer acquisition strategies for 2 digital agencies.
- Profitably propelled Lee Enterprises' digital marketing sales agency from 1 employee to 60+ in just four years.
- Received AT&T Affiliate Circle of Excellence Award in 2008 for data revenue sales.
- Director of Marketing: Hargray Communications, 2018 - current
- Head of Digital, General Manager - Digital Agency: Morris Communications, 2014 - 2018
- Director – Digital Agency Services: Lee Enterprises, 2010 - 2014
- Vice President – Mass Markets (SMB & Affiliate Sales): Venture Group Marketing Inc., 2007 – 2010
- Director – Sales (ISP, Phone, Cable - Inbound/Outbound): Time Warner Cable, 2005 - 2007
- General Manager – Telecom Long Distance & CLEC (Cable/ISP, Telecom & LD): Comporium,1997 – 2005
- Various including LEC Management (CLEC, Mobile, LD, Operations, Sales, Marketing): ALLTEL, 1986 - 1997